Brand Audit & Brand Strategy Checklist — Google Sheets Template | DIY Branding Toolkit for Small Business

🧠 Brand Audit & Strategy Checklist — Google Sheets Template | DIY Branding Toolkit for Small Business Owners & Creators

Struggling to make your brand look and feel cohesive?

Not sure what your brand is or how to explain it?

This Brand Audit & Brand Building Checklist is your shortcut to clarity, consistency, and confidence.

✅ WHAT’S INCLUDED

This digital product is a Google Sheets workbook with 3 easy-to-use tabs:

1. Intro to Branding

Understand what a brand really is, why it matters, and how strong branding helps you sell and grow.

2. Brand Audit

A simple scoring system to analyze your brand’s current state — even if you’re starting from scratch.

3. Brand Building Checklist

Step-by-step questions that help you create a strong, clear, and memorable brand — without needing to hire a strategist.

4. Brand Checklist for Evaluating an Existing Brand

💡 WHO THIS IS FOR

This workbook is perfect for:

- Small business owners

- Solopreneurs

- Etsy sellers

- Freelancers and coaches

- Creators launching personal brands

- Anyone starting a business who wants to look and sound professional from day one

You don’t need a background in marketing — the questions are beginner-friendly, and everything is explained in plain English.

✨ HOW THIS TOOLKIT WILL HELP YOU

With this Brand Audit & Checklist, you will:

✔️ Discover how people currently see your brand

✔️ Identify weak spots that hurt your visibility or trust

✔️ Build a strong brand identity step by step

✔️ Save hours of guessing and Googling

✔️ Lay the foundation for better marketing, sales, and content

✔️ Start showing up with clarity and confidence

Whether you're just starting or refining an existing brand, this tool will help you make smarter decisions — faster.

🔥 WHY THIS MATTERS

In today’s market, people don’t just buy what you sell — they buy who you are.

With a clear, professional brand, you can:

💰 Charge more

🌟 Stand out from competitors

🧲 Attract better clients or customers

🚀 Reach a whole new level in your business

A strong brand is your business’s biggest growth tool.

This workbook makes it simple — and doable.

📎 FORMAT & DELIVERY

Google Sheets (instant access link)

Fully editable, ready to use

No special software needed — just your browser or Google account

Instructions included

🎁 Bonus: This is more than just a spreadsheet — it’s a mini brand strategy session in a box.